Hygea Strategies seeks to understand your business needs and the decisions to be made.  We develop a framework to guide data collection and to bring forward the most relevant insights.  Secondary research from credible sources informs our basic market assumptions (definition, segments, size, growth dynamics, competitive set). Primary research identifies and prioritizes market needs, tests new concepts and challenges our beliefs about old and offerings.  We summarize these insights in the context of your business goals to guide planning and investments

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